Raquel Graham Crayton, an innovative working mom, can thank her two kids for her new product, NEKZ™, a fashionable alternative to scarves.
Her children, Cyan, 11, and Barron, 6, disliked wearing scarves. Raquel realized that she always wore a fleece vest with a high-neck collar. Like her children, Raquel did not like wearing scarves. They were too bulky, too much of a hassle to wrap around your neck and her children complained. “It was mayhem every morning trying to get them out of the house with the scarves on. By the time they got to the door, they would take the scarf off.”
She created the scarf alternative for the kids and they loved them and even wore them in the house. And the rest, as they say, is a wrap!
This gave birth to ROQ Innovation, a company that provides innovative products to make everyone's life easier.
Raquel has been in the marketing industry for more than 20 years. Once she had her second child, she knew that she wanted to leave corporate America and spend more time with her kids. She needed a career that would allow her to stay at home and still be creative. “I wanted to be my own boss and still have enough time with my children. I took a leap of faith and it is the best decision I have ever made.”
With the launch of ROQ Innovation, she has the best of both worlds. Inspired by the needs of her children, she has begun an amazing journey of translating her creative marketing skills into a phenomenal business venture.